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Title Tag
Best Practices
200 OK/Success
<head>
<title>Page Title</title>
</head>
Webmaster Tools
<head>
<meta name="description"
content="This is an example.">
</head>
Image
Yandex Webmaster
More information at
http://mz.cm/HTTP-codes
https://webmaster.yandex.com/
Canonicalization
Hyperlinks
Text Link
<a href="https://www.example.com/
webpage.html">Keyword in Anchor
Text</a>
https://www.example.com
NoFollowed Link
https://example.com
<a href="https://www.example.com/
webpage.html" rel="nofollow">
Keyword in Anchor Text</a>
https://www.example.com/index.html
https://example.com/index.html
<link href="https://example.com/"
rel="canonical" />
Image Link
<a href="https://www.example.com/webpage.html"><img src="img/
keyword.jpg" alt="keyword" width="100" height="100"></a>
1 2 3 4 5
7 8
1. Protocol
2. Subdomain
3. Root Domain
4. Top-Level Domain
5. Subfolder/Path
6. Page
7. Parameter
8. Named Anchor
https://example.com/index.html&sessid=123
moz.com
2015 SEOmoz
X-Robots
Location: Sent in the HTTP headers
X-Robots-Tag: noindex
More information at http://noarchive.net/xrobots/
Meta Robots
Location: In the html <head>
<meta name="ROBOT NAME" content="ARGUMENTS" />
More information at http://www.robotstxt.org/meta.html
Mediapartners-Google
(Mobile Adsense) or
Mediapartners
Googlebot-News
Googlebot-Mobile
Googlebot-Image
Googlebot-Video
AdsBot-Google
Bingbot
Baiduspider
Yandexbot
FacebookExternalHit
Applebot
Slurp
Twitterbot
Rogerbot
Sitemap Syntax
Pagination
XML Sitemaps
https://example.com/sitemap.xml
https://example.com/sitemap.xml.gz
https://example.com/sitemap.gz
News
Image
Video
V3.0
moz.com
2015 SEOmoz
Common Vocabularies
schema.org
datavocabulary.org
microformats.org
Breadcrumbs
Facebook
Twitter
Google+
LinkedIn
Pinterest
Microdata
RDFa
JSON-LD
Reviews
Rating: 5.0 - Review by Roger Mozbot
Popular Formats
Recipes
Business Information
Media Content
People
Contact Data
Mobile Apps
Email Markup
V3.0
moz.com
2015 SEOmoz
<html lang="fr">
Responsive Design
example.de
de.example.com/
Uses CSS to alter the rendering of the page on the device using
media queries
<link rel="stylesheet" media="(min-width: 700px)"
href="min-700px.css">
rel="alternate" hreflang="x"
Annotate alternate language & region versions of content
HTML version in <head>
<link rel="alternate" hreflang="x-default" href="https://example.com/" /> (Specifies Default)
<link rel="alternate" hreflang="de" href="https://example.com/de/" /> (Specifies Language)
<link rel="alternate" hreflang="de-ES" href="https://example.com/de-es/" /> (Specifies Language + Region)
<style>
@media (min-width:500px) and (max-width:600px)
{h1{color:#555}}
</style>
Serves different HTML and CSS on the same URL, varied by user agent
HTTP/1.1 200 OK
Sitemap version
Content-Type: text/html
Vary: User-Agent
Content-Length: 3495
<loc>https://example.com/english</loc>
<xhtml:link rel="alternate" hreflang="de" href="https://example.com/deutsch/" />
<xhtml:link
rel="alternate" hreflang="en"
href="https://example.com/english/" />
</url>
<url>
<loc>http://example.com/deutsch/</loc>
<xhtml:link rel="alternate" hreflang="en" href="https://example.com/english/" />
<xhtml:link rel="alternate" hreflang="de" href="https://www.example.com/deutsch/" />
Separate URLs
</url>
</urlset>
Popular Languages
Popular Regions
zh Chinese
es Spanish
en English
ar Arabic
hi Hindi
CN China
US United States
IN India
JP Japan
BR Brazil
width: 640px)"
href="https://m.example.com/"/>
V3.0
moz.com
2015 SEOmoz
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